What sort of message is this?

Earlier this month Pick n Pay spent a bucket-load of money on a new corporate identity. Groogle was perplexed as to why the R110 million didn’t include a re-branding of the Pick n Pay website which did seem strange at the time.

I’m pleased to say that Pick n Pay finally got their act together and their new website, with new Flickr-clone logo, has been launched.

Only one small problem – seems like Pick n Pay don’t think white people matter anymore.

Have a look at the old banner below (thanks Groogle):

And now look at the new one (thanks to Nic for pointing this out):

That’s a real kick in the teeth if you ask me! Not only did Pick n Pay feel the need to spend the R110 million in the United Kingdom and deprive this economy of some much needed cash but they also decided to exclude all white people from their demographic makeup.

Inspired by you? Whatever…