Social Media ROI... does it exist?

In the ever growing world of Social Media businesses are often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI or not.

Social Media ROI... does it exist?

Yesterday I delivered a presentation at the WTF Media Conference titled Social Media ROI… does it exist?. In the ever growing world of Social Media businesses are often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI or not.