Social Media ROI... does it exist?

If you know me at all then you'll know how difficult it can be for me to make big decisions. It's not because I'm indecisive but rather due to the fact that I often over analyse these decisions by looking at each possible scenario...

When I was 16 my father gave me a framed copy of the Rudyard Kipling poem titled "If" which hung on my wall for the entire duration of my high-school career. This poem was very special to him and when I was 21 he read me the poem in his speech at my 21st birthday celebrations.

Almost twelve months ago I had an idea, largely from on my experience with Afrigator, to provide social media services to corporate companies looking to dive into the space. It’s almost a year later since that initial idea and we’ve only gone public with Social Code in the last two weeks.