Regator.com steals our brand - coincidence?

I’m not sure how I feel about this.

Regator.com went into private beta today and I picked it up via this Techcrunch article. They’ve also got great exposure on ReadWriteWeb and even Mashable.

These guys are a blog aggregator that not only use the Afrigator crocodile, similar domain name and colour scheme and I have to feel this is a little more than a coincidence.

There is little doubt that Mike, Stii, Mark and myself will need to speak to our legal team to find out what action we can take on this.

What do you guys think?

UPDATE: I’ve had a long chat with Scott from Regator and I’m now convinced it was a coincidence. Please see my updated post here.