Our experience of sending bulk emails to users

Let me start by saying that Mailchimp is an amazing company and their bulk email service is worth every penny. They deliver a punchy service and their UI is awesome however we no longer use them as our account has now been deleted.

I certainly can see the value in newsletters but from experience our newsletters were more often than not perceived as spam and I think, ultimately, this has hurt our brand. Added to the fact that many of our @afrigator.com email addresses now end up in people’s spam/junk folder and I think you’ll see why we’ve ultimately decided to drop our newsletter service all together.

Maybe our execution was poor, maybe we’re just not experts at doing this but I can tell you in future I’ll be hesitant to send out any emails to users. It’s a tough one for a small online business as email is, fundamentally, your only communication tool with your clients and this tool needs to be used very wisely…….. or else.

I can in all honesty tell you that we’ve learned more than we’d have liked to (mostly painful stuff) and if I had to do it all again I would have never started email newsletters in the first place. We had all these grandiose ideas about how we could leverage off email to our users but in the end I think we failed.