My presentation at Nomadic Marketing

On Tuesday I was invited by Dave Duarte to give a presentation at the UCT Graduate School of Business (GSB) for their Nomadic Marketing course. A very daunting task to say the least but I lapped up the opportunity to engage with some of SA’s brilliant minds.

My presentation was on Tools & Technologies, Filtering and Collaborating and while the start is mostly around education the end of the presentation got very interesting. I figured that while it was important to explain the different tools and technologies out there I also wanted to show delegates how to use the tools effectively.

Having been privy to the delegate list beforehand I knew that there were a number of Old Mutual people in the audience so I figured their company would be as good as any to do a small case study on. The results across the various social websites was interesting and I hope that it highlighted how companies are being spoken about online but also how the conversation is generally a one-way street. In my mind it’s an opportunity to engage users and customers in a very unique way.