GivenGain: Hidden South African Giants

Today I stumbled across an amazing initiative called GivenGain which is run by a bunch of South Africans. Here’s a quick excerpt from their About page.

We call our service GivenGain because we believe that we are rich only through what we give, and poor only through what we refuse and keep.

GivenGain has an established reputation as a service provider to the non-profit sector. We provide a web-based platform to non-profit and support-based organizations with a complete electronic payment, donor management, online publishing, and communication solution.

We have offices in London (UK), Stellenbosch (South Africa), and further represented by partners across the world.

Why this site has interested me considerably is largely due to the fact that fund-raising online is a model that doesn’t really generate that much cash for the organisations in question. Well not in South Africa that is. Unlike other initiatives GivenGain is a model that appears to be working very successfully.

According to the site they’ve generated a total of $37,5 million donated by more than 32,000 individuals and this has directly benefited 1,626 projects. This is stagerring if you think about. It means that on average each individual donates $1,143 and each non-profit project receives $23,118. Granted this is an average and others have donated more/less while other projects have benefited more than others but it’s a massive average at that.

The team behind this initiative deserve to be commended. More often than not people in this industry only ever focus on the players who make the most noise but these giants in the online space are not only doing a whole lot more but making a success of it at the same time.