Afrigator tried to buy Twitter, we launched Gatorpeeps instead

The news is finally out that Afrigator has officially launched Gatorpeeps. Gatorpeeps is our very own micro-blogging platform that we hope will connect our vastly growing community of users.

One of the biggest problems we’ve had is that we sit with more than 12,000 users but we’ve had no way to connect these users together. We’ve had numerous requests to allow peeps to connect with other like-minded African users and for a long time we’ve been trying to figure out the right way to do it.

When we sat down to work the model out Stii had this ingenious idea to buy Twitter so, we made them an offer. Unfortunately our offer of R250,000 was rejected and the result is that we decided to build our own platform instead.

At first glance Gatorpeeps may appear to be competing with Twitter but let me assure you we’re certainly not trying to compete or steal Twitter users but rather leverage off the technology to enhance our existing product.

In truth we modeled a lot of Gatorpeeps off the best that both Twitter and Jaiku had to offer. Twitter has certainly brought micro-blogging to the mainstream and Jaiku revolutionised community interaction and we wanted to bring the simplicity of both into our offering.

So the question then is if we have such amazing micro-blogging platforms already why would we need another? Well, in a review of ten micro-blogging platforms ReadWriteWeb had this to say in their conclusion:

Micro-blogging isn’t a short-term trend – it is here to stay. The evolution of blogging has spawned this new mini version of blogging and many are latching on. The simplicity and ability to post frequently are what attract most to the concept. We expect much faster adoption and mainstream penetration than blogging in general.

I believe this is even more true in Africa as we simply don’t have the penetration that other developed countries have. Also take into consideration that the mobile phone remains the African version of the PC and as such micro-blogging addresses both penetration and accessibility problems. If you take Gatorpeeps into this context, couple it with the fact that less than 5% of Afrigator users have Twitter accounts then you’ll see why launching a micro-blogging platform to our audience is in fact a wise move.